I developed a unique tea packaging design that combines a warm aesthetic with fun floral elements, and whimsical touches that bring alive the celebration of the cherry blossom festival. This design was made to be aimed at tea enthusiasts who like collecting limited edition runs.

Concept:
We learned the importance of color themes and palette development in Visual Thinking I while also thinking about the ratios of each color and how they change the others next to them. I initally curated two color palettes for the class, one for Chuseok and another for Sakura Matsuri, with the latter being discarded being saved for future use, which I took to make this packaging. I transferred this new skill of color themes to branding and packaging design for the holiday.